Josh Parrish


Josh Parrish is a well-known registered representative in Northwest Florida. With extensive knowledge in the insurance and financial services industry, he prides himself on helping his clients reach their financial goals. His specialty is helping his pre retirees grow their wealth while also helping to preserve the wealth of his retired clients. His understanding of the different challenges that clients face depending on their stage of life, truly sets Josh apart from others.  

Josh comes to us from Dothan, Alabama, where his dad has owned a branch of Southern Financial Group for twenty years. He brings with him vast knowledge and energy to serve his clients with the skills they are looking for in their financial lives.  

Josh is a 2003 graduate of Troy University where he played two years of baseball for the Troy State Trojans.  He graduated with honors before beginning his career.  Josh is married to a Certified Public Accountant, Mary Parrish. Josh and Mary have three kids. Colt, Addie, and Charlie.  

Felicia Granger

Administrative Assistant

Felicia Granger joined the Southern Financial team in 2015.  As an Administrative Assistant, she provides support for the office as well as assisting clients with their needs.  Her longevity in banking prior to joining the firm has provided her with knowledge and experience to be a great asset to the firm.   Felicia is a resident of Jackson County but grew up in Chipley.  She graduated from Chipley High School, after which she continued her education at Chipola College.

Felicia is married to Anthony Granger and together they have four children and one grandchild.  She enjoys spending time with her family.